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Book Review: Thirteen Reasons Why

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Book Title : Thirteen Reasons Why Author:  Jay Asher Pages: 288 Genre:  Young adult fiction Publisher:  Pengiun Originally published:  18 October 2007 Rating:  3 out of 5 Stars. Synopsis: "You can't stop the future." "You can't rewind the past." "The only way to learn the secret . . . is to press play." Clay Jensen returns home from school to find a strange package with his name on it lying on his porch. Inside he discovers several cassette tapes recorded by Hannah Baker, his classmate and crush, who committed suicide two weeks earlier. Hannah's voice tells him that there are thirteen reasons why she decided to end her life. Clay is one of them. If he listens, he'll find out why. Clay spends the night crisscrossing his town with Hannah as his guide. He becomes a firsthand witness to Hannah's pain, and as he follows Hannah's recorded words throughout his town, what he discovers changes h...
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What Great Brands Do

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Book Title : What Great Brands Do Author Name : Denise Lee Yohn Originally Published : 20 November, 2013 Total pages : 262 pages My Rating: 5 stars Synopsis: "What Great Brands Do" shows how companies as diverse as IBM, REI, Starbucks, Lululemon, and more have all used their exceptional brand platforms as management tools to fuel, align, and guide every task they undertake--and have achieved higher-than-average profit margins as a result. What do these great brands have in common? "What Great Brands Do" shows how these firms rely on a brand-as-business management approach to grow and succeed in tough economic climates, regardless of the size of their marketing budgets. "What Great Brands Do" distills their approach into seven guiding principles and accompanying best practices to provide a thoughtful and practical methodology for putting a company's brand in the driver's seat of the organization.  The seven principles are...
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Book Review: Across the Universe

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Title: Across the universe Author:  Beth Revis Series: Across the Universe #1  Genre:  Science Fiction/Fantasy, Young Adult, Dystopian Publisher:  Razorbill (Penguin) Publication Date:  January 2011 Hardcover:  400 pages Rating: 3 out of 5 Stars Synopsis : A love out of time. A spaceship built of secrets and murder . Seventeen-year-old Amy joins her parents as frozen cargo aboard the vast spaceship Godspeed and expects to awake on a new planet, three hundred years in the future. Never could she have known that her frozen slumber would come to an end fifty years too soon and that she would be thrust into a brave new world of a spaceship that lives by its own rules. Amy quickly realizes that her awakening was no mere computer malfunction. Someone, one of the few thousand inhabitants of the spaceship, tried to kill her. And if Amy doesn’t do something soon, her parents will be next. Now, Amy must race to unlock Godspeed...
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